At JORO, design is not just about producing functional objects; it is about breathing life into raw materials and creating pieces that converse with the spaces they inhabit. Central to this vision is rotational molding—an industrial technique we have elevated into a fine art form.
What is Rotational Molding?
Rotational molding, or rotomolding, is a manufacturing process used to create hollow, seamless plastic products. Unlike injection molding, which forces molten plastic into a mold under high pressure, rotomolding uses heat and biaxial rotation (rotating on two axes) to distribute plastic powder evenly across the inner surfaces of a heated mold. As the mold rotates, the plastic melts, fuses, and coats the mold walls, solidifying into a continuous, stress-free shape as it cools.
“By balancing organic expression with industrial precision, we transform raw materials into continuous, tactile objects.”
The JORO Touch: Merging Art with Engineering
While rotomolding is traditionally used for utility objects like water tanks or shipping containers, JORO leverages its unique capabilities to craft sculptural, fluid furniture and objects. The absence of joints, seams, or structural weak points allows us to create shapes that mimic the shifting landscapes of Jordan—the soft dunes, deep valleys, and continuous horizons.
Sustainability at the Core
A key advantage of rotational molding is its environmental efficiency. We utilize 100% recyclable, durable High-Density Polyethylene (HDPE). This material not only ensures that each JORO piece boasts exceptional longevity, resistance to the elements, and structural integrity, but it also supports a fully circular economy. Any excess material from the manufacturing process can be ground down and reused, resulting in zero-waste production.
Experience Design
By blending advanced rotational molding with precise craftsmanship, JORO creates objects that invite touch and interaction. It is a testament to design that is experienced, not just seen—combining organic warmth with industrial elegance to create continuous forms that stand the test of time.